Unleash the Knowledge
The objective was for his audience to gain more knowledge in less time. By managing his socials, I utilized them to create a large following with daily reels, posts, and stories. We were able to encourage engagement by having them subscribe to our weekly newsletter and download the e-book to the left. (Click on the image to the left) The e-book had a dedicated landing page featuring a sub-domain, relevant keywords, and an email capture.
Weekly Newsletter
The weekly newsletter was created to gain more knowledge in less time to a targeted group of entrepreneurs. Success was measured by tracking the amount of clicks on links and overall subscribers. I was able to design newsletters with affiliate links, graphics and promotions using campaign monitor. This newsletter was promoted through email but was also used as a funnel to other products being offered at the time like the e-book above.